D ? The PSI is celebrating a special anniversary in 2012: According to official statements, the organisers, Reed Exhibitions Germany, will be inviting guests to D?sseldorf from January 11-13, 2012 for the leading European trade show for the promotional products industry for the 50th time. The trade show will cover 68,000 m? of exhibition space with a participation of 900 exhibitors from over 30 countries.

A new concept has been developed for Hall 13 for the 50th edition of the show. Start-up companies, innovators and inventors will present fresh ideas and product novelties on an area covering 2,000 m?. A further novelty: TheWall, where the visitors can get to know products using all their senses. For instance promotional products displayed in presentation windows can be touched. Smartphone owners will be led to detailed online product information per QR codes, and if the visitors are interested in a certain product TheWall Autoshuttle will conveniently escort them to the corresponding exhibitor. Finally, around 20 newcomers will present their latest ?made in Germany? products at a joint pavilion in the Forum of Young, Innovative Companies.
A report on the 50th PSI and an interview with PSI Director, Michael Freter, and the industry veteran and founder of the show, Walter G. Jung, will be published in eppi magazine No. 85 (February 15, 2012).

www.psi-messe.com