Inspiration at the viscom Italia 2011
Date 2011/11/8 14:18:38 | Topic: Trade Show News
| I ? The 23rd edition of the viscom Italia, the international trade show for visual communications, took place from November 3-5, 2011 at the Fiera Milano Exhibition Centre in Milan.
With a constant number of exhibitors, albeit with a clear reduction in the exhibition space booked compared to last year, the fair organised by Reed Exhibitions Italy offered the visitors a comprehensive overview of the market by showcasing thousands of new products: Among others large format digital prints and images, display advertising surfaces, textile promotional products, screen-printing, pad-printing, engraving and laser techniques, POS items as well as event offers were presented.
Over the course of the three days the visitors were provided with information and ideas on new marketing and sales strategies at the viscom Forum, which was coordinated by the MIP, Milan?s Polytechnic Institute, under the motto ?Tailor-made Business Solutions for Your Clients?.
The viscomLab delivered live workshops with industry insiders, who presented and demonstrated customising techniques. Furthermore, in Hall 3 the award-ceremonies of the ?Diva Display Italia Viscom? Award for top display solutions and the ?Il Telaio d?Argento? Award for professional screen-printing were held.
The official attendance figure was not available by the editorial deadline.
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