D – The Promotion World in Hanover is the only event of its magnitude in Germany, where end users of promotional products can gather information on new products and services. Since its premiere in 2006, the trade fair for promotional products and incentives has been held parallel to the Hannover Messe, the world’s largest industry fair. And this was also the case from April 19-23, 2010. The organisers of the show are the Deutsche Messe AG and they introduced several further developments this year too: For example for the first time this year four of the five exhibition days of the Promotion World were reserved for trade visitors (registered end users and distributors). According to official sources, the Promotion World 2010 recorded 18,900 visitors in total – i.e. 4,000 less than in 2009 (23,000). The fair also recorded a decline in exhibitors and floor space: 120 companies (2009: 150) presented their wares and fairs on a surface area of 3,000 m² (2009: 3,700 m²). The spectrum of promotional products offered this year was very diversified, ranging from give-aways through to high-quality premiums; the product categories included writing instruments, office items, calendars and culinary items, as well as glass, porcelain, leather goods, games and watches through to perfume, miniature models, lamps or name tags. The textile sector was not strongly represented. The line-up was rounded off by exhibitors from the related sectors event marketing, promotion and incentives. The lecture programme initiated last year had been strongly expanded and further developed: For the first time this year following the motto “promotion in motion” a comprehensive lecture programme with in some cases top-class speakers took place on all five exhibition days.

Till Barth

www.promotion-world.de