20 Years of Macma
The company?s history dates back to 1991, when Macma was founded as a general partnership company in Nuremberg. The company sold the same product range as KCF at the time and using the same catalogue served smaller customers of the Dutch importers that it didn?t want to serve itself. Their desire to become independent grew fast. ?We wanted to offer the retailers a full-service package and customising from one source. The breakthrough here came when we broke away from KCF and developed our own program,? explained Christian Huff. After withdrawing from the cooperation with KCF, the two brothers concentrated on the branch experience they had gained up until then.
An essential element towards their success: Macma?s marketing strategy. Their first stand at the PSI measured three by four metres in 1992, nowadays the company?s trade show presence is much more opulent: The brothers dominated the PSI last year with a stand spread over 1,700 m? of floor space. In the meantime sparkling hats, culinary delights, a good atmosphere, a cheerful party mood in the evening and striking show elements belong to the repertoire. ?I remember our first small stand exactly. We don?t save money on our trade show presence, instead we invest it. After all the customer should feel at home in all areas at Macma and sense that we are taking good care of him. I present unusual items and special articles to my guests at shows ? of course this is only possible if you have the corresponding setting,? underlined Matthias Huff. Humorous, large-surface print ads belong to their successful marketing just as much as their exquisite hole catalogue: ?The very first edition of our catalogue with an inside view came out in 2003. Memorable designs are what distinguish us from our colleagues. Today you have to be inventive. With an ordinary catalogue our customers will quickly be forgotten in the masses,? explained Matthias Huff, who has also chosen the catalogue?s ?look-in? hole design for his own business cards. The tasks are clearly divided up at the full-range supplier according to their individual strengths and interests: In his role as CEO Christian Huff takes care of the financial and internal matters, whereas his brother Matthias is responsible for the marketing area. ?We have blind faith in each other. This advantage is perhaps also what makes us so successful. We know our strengths, we always have the opportunity to exchange ideas and ask each other?s opinion on matters. This enables us to offer our customer an optimal service,? explained Christian Huff proudly.
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