Promotürk
Dynamic event
TR – The 24th edition of the Promotürk was held at the CNR Expo Istanbul from October 8-11, 2009. Optically attractive and professionally orchestrated by the organisers – the Turkish promotional products association, Promotürk, in collaboration with the trade show organisers ITF, Istanbul Trade Fairs – according to the official figures, over 200 leading suppliers of promotional products were represented with in some cases elaborate stands on an exhibition surface covering 12,000 m².
The exhibitors also comprised of several internationally operating companies, among them manufacturers, importers and trading companies. “It was already extremely busy on the first day,“ stated Derya Sendil, On-Net. “The exhibition space has doubled compared to last year,“ Özge Arcan from the Turkish association, Promotürk, explained. “There were over 7,000 visitors even on the first day, whereby around 5,300 people had pre-registered on the show’s website.“
A balanced mix of promotional products was awaiting the visitors. As well as writing instruments and watches, leather and crystal products, textiles and calendars were particularly well represented. According to the official attendance figure, over 30,000 people visited the show, which was open to distributors, agencies and industry customers. “One very noticeable point is that a lot of really young companies that have only been on the market for two or three years are exhibiting here,“ commented Gökhan Bars, VOG Tekstil. “It is a very attractive market for us,“ remarked Knud Noerding, Prodir, who was exhibiting at the show for the first time. “Because the show is not only visited by distributors and agencies, but also by industry customers, it gives us the opportunity to present our products to the industry directly and learn what the user is looking for.“ The organisers made special reference to the fact that there was a high share of international visitors. In addition to guests from England, France, Germany and the Netherlands, the show was also popular among visitors from the neighbouring countries – for instance from the Ukraine, Azerbaijan, Russia, Greece, Bulgaria, Iraq and Iran. Esad Ahmet Özdem, President of Promotürk, emphasised the excellent position of the Turkish promotional products industry, which is a good alternative to importing goods from the Far East: “Our industry is in a good position globally thanks to its production capacities and the ability to react to demands immediately and flexibly. We produce high quality goods at minimum costs and are very competent in the design and logistics sectors.“ The aim is to double the turnover volume and the export of the Turkish promotional products industry in 2010. In the view of the dynamic event, this objective doesn’t seem to be all that unrealistic. The 25th edition of the show is again scheduled at the CNR Expo Istanbul from September 30 – October 3, 2009.
Michael Scherer
www.itf-promoturk.com
TR – The 24th edition of the Promotürk was held at the CNR Expo Istanbul from October 8-11, 2009. Optically attractive and professionally orchestrated by the organisers – the Turkish promotional products association, Promotürk, in collaboration with the trade show organisers ITF, Istanbul Trade Fairs – according to the official figures, over 200 leading suppliers of promotional products were represented with in some cases elaborate stands on an exhibition surface covering 12,000 m².
The exhibitors also comprised of several internationally operating companies, among them manufacturers, importers and trading companies. “It was already extremely busy on the first day,“ stated Derya Sendil, On-Net. “The exhibition space has doubled compared to last year,“ Özge Arcan from the Turkish association, Promotürk, explained. “There were over 7,000 visitors even on the first day, whereby around 5,300 people had pre-registered on the show’s website.“
A balanced mix of promotional products was awaiting the visitors. As well as writing instruments and watches, leather and crystal products, textiles and calendars were particularly well represented. According to the official attendance figure, over 30,000 people visited the show, which was open to distributors, agencies and industry customers. “One very noticeable point is that a lot of really young companies that have only been on the market for two or three years are exhibiting here,“ commented Gökhan Bars, VOG Tekstil. “It is a very attractive market for us,“ remarked Knud Noerding, Prodir, who was exhibiting at the show for the first time. “Because the show is not only visited by distributors and agencies, but also by industry customers, it gives us the opportunity to present our products to the industry directly and learn what the user is looking for.“ The organisers made special reference to the fact that there was a high share of international visitors. In addition to guests from England, France, Germany and the Netherlands, the show was also popular among visitors from the neighbouring countries – for instance from the Ukraine, Azerbaijan, Russia, Greece, Bulgaria, Iraq and Iran. Esad Ahmet Özdem, President of Promotürk, emphasised the excellent position of the Turkish promotional products industry, which is a good alternative to importing goods from the Far East: “Our industry is in a good position globally thanks to its production capacities and the ability to react to demands immediately and flexibly. We produce high quality goods at minimum costs and are very competent in the design and logistics sectors.“ The aim is to double the turnover volume and the export of the Turkish promotional products industry in 2010. In the view of the dynamic event, this objective doesn’t seem to be all that unrealistic. The 25th edition of the show is again scheduled at the CNR Expo Istanbul from September 30 – October 3, 2009. Michael Scherer
www.itf-promoturk.com
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